✨ On-Sale January 2026 ✨

Taylor Swift and Beyoncé aren’t just global icons—they’re working women whose achievements shatter patriarchal expectations. While not everyone can be Rihanna, Dolly Parton, or Reese Witherspoon, the success stories of these women help illuminate the often-invisible economic power of everyday women.

Swiftynomics examines the complex, often overlooked economic lives of American women. With Taylor Swift as her muse, economist Misty Heggeness draws from groundbreaking data to uncover the hidden contributions and aspirations of women—spotlighting the unmeasured value they create by pursuing their own ambitions. She challenges outdated narratives about women’s roles in the economy, revealing the sheer volume of productive activity embedded in their daily lives—and the structural barriers that persist.

Smart, playful, and deeply grounded in research, Swiftynomics calls for transformative reforms: from compensating caregiving labor to finally accounting for gendered work that remains statistically invisible. Along the way, Heggeness offers practical advice for women navigating an economy that was never designed with them in mind.

University of California Press

January 27, 2026

available in hardback and ebook