A sharp, witty dive into pop culture that shows how women shape the economy from behind—and in front of—the scenes.
A sharp, witty dive into pop culture that shows how women shape the economy from behind—and in front of—the scenes.
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Only 163 days until SWIFTYNOMICS makes it's debut! Pre-order today! Links below.
Swiftynomics explores the complex economic lives of American women through the lens of pop icon Taylor Swift. With wit and rigor, Misty Heggeness uncovers the hidden contributions women make to the economy and the value they create by pursuing their own ambitions. Drawing on rich data and cultural insight, she challenges outdated assumptions about women’s roles and shines a light on the often-overlooked productivity embedded in their everyday lives. Swiftynomics is a bold call to recognize not just what women do—but what they’re still up against.
Misty L. Heggeness is a proud Swiftie and an economist who studies the intersection of gender, poverty, inequality, and the high-skilled workforce. Her research has been featured in The New York Times, The Wall Street Journal, NPR, The Economist, and Science—and has helped shape federal policy over the past decade.
She is the founder and co-director of the Kansas Population Center, an associate professor of economics and public affairs, and an associate research scientist at the Institute for Policy and Social Research at the University of Kansas.
She is also innovator and founder of The Care Board, a dashboard of economic statistics on care.
Early Praise for the Book
Early Praise for the Book
Like Music to Our Ears...
“Take a personal Eras tour with Swiftynomics and musically meander across the history of women in the economy, society, and family. Being a Swiftie has never been more meaningful.” —Claudia Goldin, Harvard University, Nobel Prize–winning author of Career and Family: Women’s Century-Long Journey toward Equity
“Swiftynomics is the rallying cry we didn’t know we needed. It’s smart, fun, and asks exactly the right question: what happens when women own their economic power? Misty Heggeness shows us that whether you're filling stadiums or juggling three jobs while caregiving, you're part of a revolution. This book will leave you feeling seen—and ready to shake things up.” —Reshma Saujani, founder of Girls Who Code and Mothers First, author of Pay Up
“No one understands the Swift Effect quite like Misty Heggeness. With sharp analytical insight, she weaves together data and cultural lore to show how Taylor Swift and her contemporaries are rewriting the rules of the economy. Swiftynomics is a playbook for the rule-breakers, the storytellers, and the dreamers determined to change the end game.” —Cody Broadway, NBC Universal Executive Producer of Emmy-Nominated The Swift Effect
"Reading Misty Heggeness is like talking to a smart, funny, deeply knowledgeable friend. She shows us how a path to an abundant, prosperous society runs through women: as producers, consumers, storytellers, entrepreneurs, professors, change artists, and moms. Our era is now!" —Anne-Marie Slaughter, Bert G. Kersteller '66 University Professor Emerita of Politics and International Affairs, Princeton University, CEO of New America, and author of Unfinished Business: Women, Men, Work, Family
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